Why should you advertise on eCirkit? Let me be blunt: you shouldn’t. Because here’s what will happen. You’ll advertise here and then you’ll tell your boss what you’ve done. You’ll explain to him that eCirkit uses web 2.0 technology and that, regardless of how many times someone clicks from one page to another, your ad never refreshes to show someone else’s ad. You’ll continue telling him that advertisements on eCirkit reach a global audience of millions; one whose financial demographic is far higher than any other website’s. When you’re done, your boss will have to sit down, blown away by the genius you’ve just bestowed upon him. But from then on, he will always expect everything you do to be as successful as this. And that’s not so easy.